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Focus group facilities and moderation

Focus groups in the Netherlands?

We are specialized in facilitating and conducting focus groups in the Netherlands. 

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ux market research netherlands amsterdam
On-site and online focus groups

We are the leading focus group facilitator in the Netherlands. 

Make use of our moderators

Make use of our focus group moderators to facilitate the study.

Participant recruitment

We have our own panel in the Netherlands and can help to recruit any profile. 

Our approach

Methods

Participant recruitment

Focus group facilities

Pricing

1 - Request a free quote

Each study is different. To ensure the study is tailored to your research needs you can request a free quote or book a intro call with us. 

2 - We facilitate the process or conduct the study on your behalf

Determine your level of involvement in the study. We can take care of facilitating participant recruitment, tools and locations, but also conduct the study on your behalf via our research service. 

3 - Obtain full insights into the data

We provide full access to all data via our platform. If you choose to use our research service, then we provide you with an extensive research report in which all findings are presented.

Quantitative and qualitative research methods

We support a wide range of research methods in the Netherlands. These included user tests, focus groups, diary studies, interviews and online surveys. An overview can be found here.

Fully remote, on-site or hybrid

We can facilitate research in multiple setups. Although most of our studies are conducted remotely, we can accommodate on-site or hybrid research studies as well. Make use of our livestream to attend sessions from anywhere.

Simultaneous translation available

We can accommodate simultaneous translations when qualitative methods are used. In this way, respondents can speak Dutch whilst participating. 

Let us help selecting the right research method

Book a free intro call with one of our researchers.

Book a free intro call
Participant and respondent recuitment

We recruit participants for research in the Netherlands by making use of our own panel. These studies can be remote or on-site in one of the major cities (Amsterdam, Rotterdam, Utrecht and The Hague). 

Fastest growing panel in the Netherlands

We have the fastest growing research panel in the Netherlands with over 60.000 participants. In addition to this, we invest heavily in participant quality. 

We serve a wide range of industries

We work for a wide range of organizations. These include governments, non-profits and commercial organizations. We can recruit any type of B2C or B2B profile. 

Rent one of our labs or focus rooms

We can provide access to any of our facilities in the Netherlands so that you can make use of our focus rooms or Research Labs. This is possible in:

  • Amsterdam
  • Rotterdam
  • The Hague
  • Utrecht
  • Other cities upon request
Avail of our research platform

Obtain realtime insights in the recruitment process or choose to conduct the sessions via our platform. In case of on-site studies, the sessions can be viewed from any location using our livestream.

Price range for research in the Netherlands

In general, costs for conducting research in the Netherlands vary from 1000 to 5000 euro per study. However, costs can vary significantly as these are impacted by the following factors:

  • Research method
  • Research setup (remote, online, hybrid)
  • Session length
  • Amount of participants required
  • Self-conducted or via our research service

Curious what your study would cost?

We are happy to provide you with a free quote.

Request a free quote

Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly. 

A focus group is a carefully selected group of individuals brought together to discuss and provide feedback on a specific product, service, concept, or idea. This method helps gather diverse perspectives and in-depth insights to guide business decisions.

We utilize our extensive database of over 60,000 participants across Europe and collaborate with local partners to recruit niche or additional participants. Our recruitment process ensures that participants are representative of your target audience and meet the specific criteria of your study.

Yes, we offer both in-person and online focus group facilitation. Online focus groups provide flexibility and can be a cost-effective alternative, especially for reaching geographically dispersed participants. We use our own platform. In addition to this, focus group session be livestreamed. 

The process begins with an initial consultation to understand your objectives so that we can prepare a quote. We then handle participant recruitment, develop a tailored discussion guide, and schedule and moderate the focus group sessions. After the sessions, we provide a comprehensive report with key insights and recommendations (if desired).

The turnaround time for receiving the final report depends on the specific services being utilized. In general, the entire process, from participant recruitment to delivering the final report, typically takes between 3 to 6 weeks. This timeframe ensures thorough analysis and high-quality insights. We strive to meet your project deadlines and will provide a detailed timeline during the initial consultation.

Focus groups are a valuable tool for understanding customer needs, preferences, and behaviors. They provide qualitative data that can inform product development, marketing strategies, and overall business planning. Engaging with real users offers a deeper understanding that surveys and quantitative methods alone cannot provide.

We provide state-of-the-art focus group facilities equipped with comfortable seating, audio-visual recording equipment, and observation rooms. Our facilities are designed to create a conducive environment for discussion and can be customized to meet specific needs.

Yes, we offer interpreter and translator services for focus groups. This ensures that language barriers do not hinder the flow of discussion and that all participants can effectively communicate their thoughts and opinions.

The recruitment process typically takes between 1 to 3 weeks, depending on the specific criteria and the number of participants required. We ensure that participants are thoroughly screened and meet your study's requirements.

To receive a quote, please request a quote here or email us directly. We will discuss your specific needs and provide a customized proposal outlining the scope of work and associated costs.

Focus groups: explanation, examples and tips

Learn more about focus groups in this article. 

Go to article